ADvantage VC

ADvantage Sports Tech Fund invests in early-stage technology companies aimed at shaping the future of sports. Backed by leAD Sports, an initiative spearheaded by the grandchildren of Adi Dassler, and global hybrid venture capital platform OurCrowd, ADvantage leverages a strong global network to source leading opportunities in fan engagement, connected athletes and communities, and derivative sports such as eSports and fantasy sports.

Is ADvantage VC the right VC for your startup? Browse their investment focus, stage preferences, and geographic scope to see how well they align with your fundraising goals. Your full match score with ADvantage VC, along with a list of other relevant VCs, is available on Hopohopo.io.

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Investment thesis

ADvantage VC invests in early-stage sports technology companies that transform fan engagement, athlete performance, and derivative sports (including gaming and esports). The fund typically leads Series A rounds with €1–2 million initial checks, scaling to Series A/B. They back ventures leveraging AI, wearables, streaming, content platforms, and training technologies.

Invest in

  • Baltics
  • Nordics
  • Western Europe
  • Southern Europe
  • Central Eastern Europe
  • North America
  • Middle East 1 / 16

Customer types

  • B2B2C
  • Consumers
  • Large enterprises
  • Small and medium enterprises

Product type

  • Hardware
  • Software
  • Software-enabled hardware

Industries / verticals

  • Gaming
  • SportTech / eSport

Investment details

Investment role

Lead and follow

Stages

Seed, Series A

First ticket size

€1,000,000 - €3,000,000

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