ADvantage VC

ADvantage VC (also known as ADvantage Sports Tech Fund) is a global early-stage venture capital firm founded in 2018, headquartered in Jerusalem and with offices in Europe and the U.S. The fund was initiated by descendants of Adi Dassler of Adidas fame and backed by OurCrowd and leAD Sports. ADvantage leverages one of the strongest sports innovation legacies to support startups reshaping how sports are played, watched, and monetized through technology .

Below, we've gathered the investment thesis of ADvantage VC to help you qualify how well they align with your fundraising goals. You can access their full contact details and your calculated match score on Hopohopo.io.

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Match score

Investment thesis

ADvantage VC invests in early-stage sports technology companies that transform fan engagement, athlete performance, and derivative sports (including gaming and esports). The fund typically leads Series A rounds with €1–2 million initial checks, scaling to Series A/B. They back ventures leveraging AI, wearables, streaming, content platforms, and training technologies.

Invest in

  • Baltics
  • Nordics
  • Western Europe
  • Southern Europe
  • Central Eastern Europe
  • North America
  • Middle East 1 / 16

Customer types

  • B2B2C
  • Consumers
  • Large enterprises
  • Small and medium enterprises

Product type

  • Hardware
  • Software
  • Software-enabled hardware

Industries / verticals

  • Gaming
  • SportTech / eSport
www.advantage.vc/
LinkedIn

Investment details

Investment role

Lead and follow

Stages

Seed, Series A

First ticket size

€1,000,000 - €3,000,000

Related contacts

Partner

Jeremy Pressman

LinkedIn Email

Partner

Alexander Bente

LinkedIn Email

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