APEX CP

APEX Capital is a sports-focused investment firm based in Portugal, investing across the sports landscape from early-stage companies to established properties. Their strategies span Venture Capital, Growth, and Private Equity, leveraging an athlete-led approach to unlock unique opportunities and deliver strong returns.

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Investment thesis

APEX Capital Partners invests in early-stage companies that redefine how sports, media, and entertainment are performed, experienced, and consumed. They blend athlete-driven perspectives with tailored capital strategies—supporting concepts, prototypes, revenue-stage businesses, and high-growth media/sports assets.

Invest in

  • Baltics
  • Nordics
  • Western Europe
  • Southern Europe
  • Central Eastern Europe

Customer types

  • B2B2C
  • Consumers

Product type

  • Hardware
  • Software
  • Software-enabled hardware

Industries / verticals

  • Entertainment
  • Gaming
  • SportTech / eSport

Investment details

Investment role

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Stages

Pre-seed, Seed, Series A

First ticket size

€100,000 - €4,000,000

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