German Media Pool Overview
Founded in March 2011 and based in Berlin, German Media Pool is Germany's leading independent media-for-equity fund. The firm specializes in investing in consumer-facing startups, providing tailored media services across television, radio, out-of-home, and print to accelerate their growth. To date, German Media Pool has invested over €400 million in gross media volume across more than 75 investment rounds into 36 startups, achieving over 20 successful exits, 3 IPOs, and two unicorns. Notable investments include ABOUT YOU, momox, CLARK, Sanity Group, and Grover.
Is German Media Pool the right investor for your startup? Browse their investment focus, stage preferences, and geographic scope to see how well they align with your fundraising goals. Your full match score with German Media Pool, along with a list of other relevant VCs, is available on Hopohopo.io.
German Media Pool
Investment focus
Invest in
- Baltics
- Nordics
- Western Europe
- Southern Europe
- Central Eastern Europe
Customer types
- Consumers
Industries / verticals
- Baby, Kids & Parenting
- Beauty & Personal Care
- Clothing / Accessories / Wearables
- Consumer Electronics & Smart Home (non-wearable)
- E-commerce / Retail
- Entertainment
- FashionTech
- Food & Beverage
- Home & Living (Furniture & Décor)
- Kitchen & Home Appliances
- Pet Care & Products
- Travel / Hospitality
Investment role
Lead and follow
Stages
Series A
First ticket size
€5,000,000 - €10,000,000
How to approach funds like German Media Pool
When approaching German Media Pool, founders should clearly articulate how their product or service can leverage mass-market media exposure to drive rapid consumer adoption. Highlighting a scalable go-to-market strategy and demonstrating readiness to activate large-scale media campaigns will resonate, especially if you can show strong unit economics and a compelling brand story. Be prepared to discuss how media-for-equity can accelerate your growth versus traditional capital, and show evidence of operational discipline to maximize media ROI.
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