ITV AdVentures Invest Overview
Launched in 2021, ITV AdVentures Invest is a Media for Equity programme where ITV takes minority stakes in early-stage digital and direct-to-consumer businesses in exchange for advertising inventory across its channels and ITVX. This initiative offers an innovative opportunity for consumer businesses to scale through TV advertising alongside a strategic media partner.
Is ITV AdVentures Invest the right investor for your startup? Browse their investment focus, stage preferences, and geographic scope to see how well they align with your fundraising goals. Your full match score with ITV AdVentures Invest, along with a list of other relevant VCs, is available on Hopohopo.io.
ITV AdVentures Invest
Investment focus
Invest in
- Western Europe 1 / 14
Customer types
- Consumers
Stages
Seed, Series A
First ticket size
£2,000,000 - £5,000,000
How to approach funds like ITV AdVentures Invest
When approaching ITV AdVentures Invest, founders should clearly articulate how their product or service is positioned for rapid consumer adoption and can benefit from mass-market TV exposure. Highlighting strong unit economics, proven traction in digital channels, and readiness to scale nationally will resonate, as ITV seeks businesses that can leverage TV to accelerate growth. Demonstrate a clear understanding of how TV advertising fits into your broader marketing mix and be prepared to discuss measurable outcomes from previous campaigns.
Find the best-fitting investors for your startup
Stop wasting weeks searching for the right investors. Upload your deck and get matched with investors who actually fit your startup — so you can focus on building, not chasing.
