LEAD (leAD) Sports & Health Tech

LEAD, formerly known as leAD Sports & Health Tech Partners, is a global venture corporation that has evolved from a Berlin-based accelerator program into a premier entity with $155 million in assets under management. The firm focuses on two main pillars: investment and advisory. Its investment division operates through four vehicles: LEAD ONE (pre-seed), Lake Nona Fund (seed-stage), ADvantage (Series A), and Locker Room (opportunistic investments). The advisory division offers services such as M&A advisory, innovation intelligence, venture capital as a service, and equity endorsements. LEAD's mission is to enhance lives through sports and health technology, leveraging a global network of innovators, investors, athletes, and industry partners.

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Investment thesis

LEAD invests in early- to growth-stage companies operating at the intersection of sports, health, and wellness technology. Their portfolio includes startups focused on fan engagement, connected athletes, digital health, fitness, training platforms, and media services.

Invest in

  • Baltics
  • Nordics
  • Western Europe
  • Southern Europe
  • Central Eastern Europe
  • North America

Customer types

  • B2B2C
  • Consumers
  • Large enterprises
  • Small and medium enterprises

Product type

  • Hardware
  • Software
  • Software-enabled hardware

Industries / verticals

  • HealthTech / MedTech
  • SportTech / eSport

Investment details

Investment role

Lead and follow

Stages

Pre-seed, Seed, Series A, Series B or later

First ticket size

€100,000 - €5,000,000

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