---
title: Mercia Fund Managers - Startup Match Score & Focus Areas
description: Is Mercia Asset Management the right VC for you? See how their thesis aligns with your startup and discover more active investors focusing on regional growth and technology.
---

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# Mercia Fund Managers Overview

 Mercia Asset Management is a UK-based specialist asset manager focused on providing tailored growth capital to regional businesses across venture capital, private equity, and debt. The firm supports high-growth technology and life sciences companies, particularly outside the London-Cambridge-Oxford corridors, aiming to help startups scale operations, build teams, and expand into new markets. Mercia combines funds and direct investment to assist companies from early stages through to exit, contributing to regional development by promoting entrepreneurship, job creation, and innovation within an ESG framework.

 Is Mercia Fund Managers the right investor for your startup? Browse their investment focus, stage preferences, and geographic scope to see how well they align with your fundraising goals. Your full match score with Mercia Fund Managers, along with a list of other relevant VCs, is available on Hopohopo.io.

## Mercia Fund Managers

 VC Fund

![Mercia Fund Managers logo](https://www.hopohopo.io/hubfs/ecosystem-logos-from-platform/6059-a164292ee76ec54d74ec9896bcce338e.jpeg)

## Investment focus

### Invest in

- Western Europe  1 / 14

### Customer types

- B2B

### Product type

- Software
- Software-enabled hardware
- Materials
- Drugs / Pharma

### Industries / verticals

- AI Infrastructure & AI Model Development
- BioTech & Life Sciences
- Consumer Electronics & Smart Home (non-wearable)
- Digital & Consumer health

[View all](https://start.hopohopo.io/?signup=true)

Investment role

 Lead and follow

Stages

 Pre-seed, Seed, Series A, Series B or later

First ticket size

 £25,000 - £30,000,000

## Contact information

Operating Partner & Due Diligence

Edwin Abl

![LinkedIn](https://27245214.fs1.hubspotusercontent-eu1.net/hubfs/27245214/H%C3%B6p%C3%B6h%C3%B6p%C3%B6%20-%20Website%20visuals/Icons/carbon_logo-linkedin-grey.svg) ![Email](https://27245214.fs1.hubspotusercontent-eu1.net/hubfs/27245214/H%C3%B6p%C3%B6h%C3%B6p%C3%B6%20-%20Website%20visuals/Icons/Sign-At--Streamline-Core.svg)

Investment Director - Mercia Ventures

Chris Borrett

![LinkedIn](https://27245214.fs1.hubspotusercontent-eu1.net/hubfs/27245214/H%C3%B6p%C3%B6h%C3%B6p%C3%B6%20-%20Website%20visuals/Icons/carbon_logo-linkedin-grey.svg) ![Email](https://27245214.fs1.hubspotusercontent-eu1.net/hubfs/27245214/H%C3%B6p%C3%B6h%C3%B6p%C3%B6%20-%20Website%20visuals/Icons/Sign-At--Streamline-Core.svg)

MD, Mercia Ventures

Will Clark

![LinkedIn](https://27245214.fs1.hubspotusercontent-eu1.net/hubfs/27245214/H%C3%B6p%C3%B6h%C3%B6p%C3%B6%20-%20Website%20visuals/Icons/carbon_logo-linkedin-grey.svg) ![Email](https://27245214.fs1.hubspotusercontent-eu1.net/hubfs/27245214/H%C3%B6p%C3%B6h%C3%B6p%C3%B6%20-%20Website%20visuals/Icons/Sign-At--Streamline-Core.svg)

Venture Capital Investor

Jake Connolly

![LinkedIn](https://27245214.fs1.hubspotusercontent-eu1.net/hubfs/27245214/H%C3%B6p%C3%B6h%C3%B6p%C3%B6%20-%20Website%20visuals/Icons/carbon_logo-linkedin-grey.svg) ![Email](https://27245214.fs1.hubspotusercontent-eu1.net/hubfs/27245214/H%C3%B6p%C3%B6h%C3%B6p%C3%B6%20-%20Website%20visuals/Icons/Sign-At--Streamline-Core.svg)

Business Development Manager

Russell Fryer

![LinkedIn](https://27245214.fs1.hubspotusercontent-eu1.net/hubfs/27245214/H%C3%B6p%C3%B6h%C3%B6p%C3%B6%20-%20Website%20visuals/Icons/carbon_logo-linkedin-grey.svg) ![Email](https://27245214.fs1.hubspotusercontent-eu1.net/hubfs/27245214/H%C3%B6p%C3%B6h%C3%B6p%C3%B6%20-%20Website%20visuals/Icons/Sign-At--Streamline-Core.svg)

## How to approach funds like Mercia Fund Managers

 When engaging Mercia Asset Management, founders should highlight how their business leverages regional strengths and addresses underserved markets, especially if operating outside the traditional UK tech hubs. Emphasize traction in local ecosystems, scalable business models, and a clear path to job creation or regional impact. Demonstrating a strong management team with deep sector expertise and a commitment to sustainable growth will resonate, as Mercia values hands-on partnerships and long-term value creation.

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## Check Mercia Fund Managers contact details in Hopohopo.io

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