--- title: Mücke Roth & Company - Startup Match Score & Focus Areas description: Is Mücke Roth & Company the right VC for you? See how their thesis aligns with your startup and discover more active investors focusing on automotive and big data. --- [![Höpöhöpö_logo_black](https://27245214.fs1.hubspotusercontent-eu1.net/hubfs/27245214/H%C3%B6p%C3%B6h%C3%B6p%C3%B6_logo_black.png)](https://www.hopohopo.io/?hsLang=io) - [For Startups](https://www.hopohopo.io?hsLang=io) - For Investors & Accelerators - [Screen your deal flow with AI](https://www.hopohopo.io/for-investors?hsLang=io) - [Source deals from co-investors and accelerators](https://www.hopohopo.io/source-deal-flow?hsLang=io) - [Help your portfolio fundraise](https://www.hopohopo.io/portfolio-fundraising?hsLang=io) - [For BANs](https://www.hopohopo.io/business-angel-networks?hsLang=io) - [Pricing](https://www.hopohopo.io/pricing?hsLang=io) - Resources - [Maritime Venture program](https://maritime-venture.com/) - [Startup Fundraising Essentials](https://www.hopohopo.io/fundraising-essentials?hsLang=io) - Investor lists - [EdTech investors in Europe](https://www.hopohopo.io/edtech-investors?hsLang=io) - [FinTech investors in Europe](https://www.hopohopo.io/fintech-investors?hsLang=io) - [HealthTech investors in Europe](https://www.hopohopo.io/healthtech-investors?hsLang=io) - [Climate & Sustainability investors](https://www.hopohopo.io/climate-and-sustainability-investors?hsLang=io) - [Gaming investors](https://www.hopohopo.io/gaming-investors?hsLang=io) - [SpaceTech investors](https://www.hopohopo.io/spacetech-investors?hsLang=io) - [SportsTech investors](https://www.hopohopo.io/sporttech-investors?hsLang=io) - [Enterprise Software investors](https://www.hopohopo.io/enterprise-software-investors?hsLang=io) - [DefSec investors](https://www.hopohopo.io/defsec-investors?hsLang=io) - [Marine Tech investors](https://www.hopohopo.io/marinetech-investors?hsLang=io) - [Mobility investors](https://www.hopohopo.io/mobility-investors?hsLang=io) - [PropTech investors](https://www.hopohopo.io/proptech-investors?hsLang=io) - [Energy investors](https://www.hopohopo.io/energy-investors?hsLang=io) - [Top 10 Active investors in Berlin](https://www.hopohopo.io/top-investors-berlin?hsLang=io) [Log in](https://start.hopohopo.io/) [Sign up](https://start.hopohopo.io/?signup=true) # Mücke Roth & Company Overview Mücke Roth & Company is a boutique management consultancy headquartered in Munich, Germany, with approximately 50 employees. The firm specializes in digital growth strategies, offering expertise in go-to-market, data and AI strategy, and sustainable growth solutions. In addition to consulting services, MRC acts as a corporate business angel investor, focusing on early-stage startups with disruptive potential. Their investment areas include automotive, B2B, big data, impact investing, marketing automation, and sales automation. MRC typically invests between €100,000 and €1.5 million in pre-seed, seed, and Series A/B funding rounds. Notable investments include nyris, Vytal, and Lesido. The firm's leadership includes Managing Partner and Owner Moritz Roth, Managing Partner Michael Mücke, Senior Partner Alexander Bernecker, and Principal Tom Ruthsatz. Is Mücke Roth & Company the right investor for your startup? Browse their investment focus, stage preferences, and geographic scope to see how well they align with your fundraising goals. Your full match score with Mücke Roth & Company, along with a list of other relevant VCs, is available on Hopohopo.io. ## Mücke Roth & Company VC Fund ![Mücke Roth & Company logo](https://www.hopohopo.io/hubfs/ecosystem-logos-from-platform/13628-050e5e6846db82335a84e5ae48bbbe17.png) ## Investment focus ### Invest in - Western Europe 1 / 14 ### Product type - Software ### Industries / verticals - AdTech / MarTech / Media - Consumer Electronics & Smart Home (non-wearable) - Industrial Automation - Mobility / Transportation Stages Pre-seed, Seed, Series A First ticket size €100,000 - €1,500,000 ## Contact information Senior Partner Alexander Bernecker ![LinkedIn](https://27245214.fs1.hubspotusercontent-eu1.net/hubfs/27245214/H%C3%B6p%C3%B6h%C3%B6p%C3%B6%20-%20Website%20visuals/Icons/carbon_logo-linkedin-grey.svg) ![Email](https://27245214.fs1.hubspotusercontent-eu1.net/hubfs/27245214/H%C3%B6p%C3%B6h%C3%B6p%C3%B6%20-%20Website%20visuals/Icons/Sign-At--Streamline-Core.svg) Manager Maximilian Bornemann ![LinkedIn](https://27245214.fs1.hubspotusercontent-eu1.net/hubfs/27245214/H%C3%B6p%C3%B6h%C3%B6p%C3%B6%20-%20Website%20visuals/Icons/carbon_logo-linkedin-grey.svg) ![Email](https://27245214.fs1.hubspotusercontent-eu1.net/hubfs/27245214/H%C3%B6p%C3%B6h%C3%B6p%C3%B6%20-%20Website%20visuals/Icons/Sign-At--Streamline-Core.svg) Manager & Practice Lead "Software" Julian Busch ![LinkedIn](https://27245214.fs1.hubspotusercontent-eu1.net/hubfs/27245214/H%C3%B6p%C3%B6h%C3%B6p%C3%B6%20-%20Website%20visuals/Icons/carbon_logo-linkedin-grey.svg) ![Email](https://27245214.fs1.hubspotusercontent-eu1.net/hubfs/27245214/H%C3%B6p%C3%B6h%C3%B6p%C3%B6%20-%20Website%20visuals/Icons/Sign-At--Streamline-Core.svg) Senior Managerin Investments & Consulting | Leiterin Start-up Fee Gunkel ![LinkedIn](https://27245214.fs1.hubspotusercontent-eu1.net/hubfs/27245214/H%C3%B6p%C3%B6h%C3%B6p%C3%B6%20-%20Website%20visuals/Icons/carbon_logo-linkedin-grey.svg) ![Email](https://27245214.fs1.hubspotusercontent-eu1.net/hubfs/27245214/H%C3%B6p%C3%B6h%C3%B6p%C3%B6%20-%20Website%20visuals/Icons/Sign-At--Streamline-Core.svg) Senior Consultant Lisanne Heim ![LinkedIn](https://27245214.fs1.hubspotusercontent-eu1.net/hubfs/27245214/H%C3%B6p%C3%B6h%C3%B6p%C3%B6%20-%20Website%20visuals/Icons/carbon_logo-linkedin-grey.svg) ![Email](https://27245214.fs1.hubspotusercontent-eu1.net/hubfs/27245214/H%C3%B6p%C3%B6h%C3%B6p%C3%B6%20-%20Website%20visuals/Icons/Sign-At--Streamline-Core.svg) ## How to approach funds like Mücke Roth & Company When engaging Mücke Roth & Company, founders should highlight how their solution leverages digital transformation to unlock new business models or operational efficiencies, especially in sectors undergoing rapid change. Demonstrate a clear path to scalable growth and articulate how your team’s expertise aligns with complex go-to-market or data-driven strategies. MRC values founders who can show both disruptive vision and a pragmatic approach to execution, particularly where there’s potential for measurable impact and synergies with established industry players. ## Find the best-fitting investors for your startup Stop wasting weeks searching for the right investors. Upload your deck and get matched with investors who actually fit your startup — so you can focus on building, not chasing. 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[Sign up](https://start.hopohopo.io/?signup=true) - [For Startups](https://www.hopohopo.io/startups?hsLang=io) - [For Investors and Accelerators](https://www.hopohopo.io/business-angels-and-vcs?hsLang=io) - [For Business Angel Networks](https://www.hopohopo.io/business-angel-networks?hsLang=io) - [Blog](https://hopohopo.gitbook.io/fundraising-with-hopohopo/) ### Follow us ![Höpöhöpö_logo_white](https://27245214.fs1.hubspotusercontent-eu1.net/hubfs/27245214/H%C3%B6p%C3%B6h%C3%B6p%C3%B6_logo_white.png) © 2026 Hopohopo.io All rights reserved [Privacy Policy](https://www.hopohopo.io/privacy-policy?hsLang=io) [Terms of Service](https://www.hopohopo.io/terms-of-service?hsLang=io) ![](https://px.ads.linkedin.com/collect/?pid=4090745&fmt=gif) ```json { "@context" : "https://schema.org", "@type" : "Organization", "description" : "Mücke Roth & Company is a boutique management consultancy headquartered in Munich, Germany, with approximately 50 employees. The firm specializes in digital growth strategies, offering expertise in go-to-market, data and AI strategy, and sustainable growth solutions. In addition to consulting services, MRC acts as a corporate business angel investor, focusing on early-stage startups with disruptive potential. Their investment areas include automotive, B2B, big data, impact investing, marketing automation, and sales automation. MRC typically invests between €100,000 and €1.5 million in pre-seed, seed, and Series A/B funding rounds. Notable investments include nyris, Vytal, and Lesido. The firm's leadership includes Managing Partner and Owner Moritz Roth, Managing Partner Michael Mücke, Senior Partner Alexander Bernecker, and Principal Tom Ruthsatz.", "logo" : "https://148519842.fs1.hubspotusercontent-eu1.net/hubfs/148519842/ecosystem-logos-from-platform/13628-050e5e6846db82335a84e5ae48bbbe17.png", "name" : "Mücke Roth & Company", "sameAs" : [ "https://www.linkedin.com/company/muecke-roth-company/", "https://www.crunchbase.com/organization/mucke-sturm" ], "url" : "http://www.muecke-roth.de" } ```