Sweet Capital Overview
Sweet Capital is a venture capital firm founded in 2015 by the creators of King.com, the company behind Candy Crush. The firm specializes in early-stage investments in consumer technology companies worldwide, leveraging the founders' extensive experience in scaling global consumer tech businesses. Sweet Capital typically invests in Seed and Series A funding rounds, with initial investments ranging from $500,000 to $5 million. Their portfolio spans various sectors, including gaming, social platforms, e-commerce, and content creation. The firm is headquartered in London, United Kingdom, and maintains a significant presence in the global venture landscape.
Is Sweet Capital the right investor for your startup? Browse their investment focus, stage preferences, and geographic scope to see how well they align with your fundraising goals. Your full match score with Sweet Capital, along with a list of other relevant VCs, is available on Hopohopo.io.
Sweet Capital
Investment focus
Stages
Seed, Series A
First ticket size
US$500,000 - US$5,000,000
How to approach funds like Sweet Capital
When reaching out to Sweet Capital, founders should highlight their product’s potential for mass-market adoption and demonstrate a clear path to rapid user growth. Emphasize traction metrics, user engagement, and any unique insights into consumer behavior that set your company apart. Show how your team’s vision and execution can scale globally, and be prepared to discuss how you plan to build a sticky, engaging consumer experience that can stand out in a crowded market.
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