---
title: Sweet Capital - Startup Match Score & Focus Areas
description: Is Sweet Capital the right VC for you? See how their thesis aligns with your startup and discover more active investors focusing on gaming and consumer tech.
---

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# Sweet Capital Overview

 Sweet Capital is a venture capital firm founded in 2015 by the creators of King.com, the company behind Candy Crush. The firm specializes in early-stage investments in consumer technology companies worldwide, leveraging the founders' extensive experience in scaling global consumer tech businesses. Sweet Capital typically invests in Seed and Series A funding rounds, with initial investments ranging from $500,000 to $5 million. Their portfolio spans various sectors, including gaming, social platforms, e-commerce, and content creation. The firm is headquartered in London, United Kingdom, and maintains a significant presence in the global venture landscape.

 Is Sweet Capital the right investor for your startup? Browse their investment focus, stage preferences, and geographic scope to see how well they align with your fundraising goals. Your full match score with Sweet Capital, along with a list of other relevant VCs, is available on Hopohopo.io.

## Sweet Capital

 VC Fund

![Sweet Capital logo](https://www.hopohopo.io/hubfs/ecosystem-logos-from-platform/12945-af891e30fc42b01ac04563de180d9629.png)

## Investment focus

### Invest in

- Baltics
- Nordics
- Western Europe
- Southern Europe
- Central Eastern Europe
- Caribbean

[View all](https://start.hopohopo.io/?signup=true)

Stages

 Seed, Series A

First ticket size

 US$500,000 - US$5,000,000

## Contact information

Co-founder & Partner

Thomas Hartwig

![LinkedIn](https://27245214.fs1.hubspotusercontent-eu1.net/hubfs/27245214/H%C3%B6p%C3%B6h%C3%B6p%C3%B6%20-%20Website%20visuals/Icons/carbon_logo-linkedin-grey.svg) ![Email](https://27245214.fs1.hubspotusercontent-eu1.net/hubfs/27245214/H%C3%B6p%C3%B6h%C3%B6p%C3%B6%20-%20Website%20visuals/Icons/Sign-At--Streamline-Core.svg)

Partner

Pippa Lamb

![LinkedIn](https://27245214.fs1.hubspotusercontent-eu1.net/hubfs/27245214/H%C3%B6p%C3%B6h%C3%B6p%C3%B6%20-%20Website%20visuals/Icons/carbon_logo-linkedin-grey.svg) ![Email](https://27245214.fs1.hubspotusercontent-eu1.net/hubfs/27245214/H%C3%B6p%C3%B6h%C3%B6p%C3%B6%20-%20Website%20visuals/Icons/Sign-At--Streamline-Core.svg)

Founder

Patrik Stymne

![LinkedIn](https://27245214.fs1.hubspotusercontent-eu1.net/hubfs/27245214/H%C3%B6p%C3%B6h%C3%B6p%C3%B6%20-%20Website%20visuals/Icons/carbon_logo-linkedin-grey.svg) ![Email](https://27245214.fs1.hubspotusercontent-eu1.net/hubfs/27245214/H%C3%B6p%C3%B6h%C3%B6p%C3%B6%20-%20Website%20visuals/Icons/Sign-At--Streamline-Core.svg)

Co-Founder King.com (developer of Candy Crush)

Riccardo Zacconi

![LinkedIn](https://27245214.fs1.hubspotusercontent-eu1.net/hubfs/27245214/H%C3%B6p%C3%B6h%C3%B6p%C3%B6%20-%20Website%20visuals/Icons/carbon_logo-linkedin-grey.svg) ![Email](https://27245214.fs1.hubspotusercontent-eu1.net/hubfs/27245214/H%C3%B6p%C3%B6h%C3%B6p%C3%B6%20-%20Website%20visuals/Icons/Sign-At--Streamline-Core.svg)

## How to approach funds like Sweet Capital

 When reaching out to Sweet Capital, founders should highlight their product’s potential for mass-market adoption and demonstrate a clear path to rapid user growth. Emphasize traction metrics, user engagement, and any unique insights into consumer behavior that set your company apart. Show how your team’s vision and execution can scale globally, and be prepared to discuss how you plan to build a sticky, engaging consumer experience that can stand out in a crowded market.

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![Investor funnel board](https://www.hopohopo.io/hubfs/Investor%20list%20web%20page%201.png)

[Check the next investor profile](https://www.hopohopo.io/investors/xtx-ventures?hsLang=io)

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## Check your match score in Hopohopo.io

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## Check Sweet Capital contact details in Hopohopo.io

 Browse all of the contacts related to Sweet Capital and send emails directly from your funnel. 

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