---
title: The Players Fund - Startup Match Score & Focus Areas
description: Is The Players Fund the right VC for you? See how their thesis aligns with your startup and discover more active investors focusing on B2B software and healthtech.
---

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# The Players Fund Overview

 Founded by athletes for athletes, The Players Fund is the UK's first athlete-led venture capital firm. They invest in early-stage tech startups, co-investing alongside leading VC funds in sectors like B2B software, marketplaces, SaaS, healthtech, fintech, AI, and media. The firm leverages the unique access and influence of elite athletes to support portfolio companies, focusing primarily on the UK and Europe but open to exceptional global opportunities.

 Is The Players Fund the right investor for your startup? Browse their investment focus, stage preferences, and geographic scope to see how well they align with your fundraising goals. Your full match score with The Players Fund, along with a list of other relevant VCs, is available on Hopohopo.io.

## The Players Fund

 VC Fund

![The Players Fund logo](https://www.hopohopo.io/hubfs/ecosystem-logos-from-platform/13256-ce5b821341002214f681a764456fd8e9.png)

## Investment focus

### Invest in

- Baltics
- Nordics
- Western Europe
- Southern Europe
- Central Eastern Europe

### Customer types

- B2B
- B2B2C

### Product type

- Software

Stages

 Seed, Series A

First ticket size

 £50,000 - £300,000

## Contact information

Founder & Managing Partner

Fergus Bell

![LinkedIn](https://27245214.fs1.hubspotusercontent-eu1.net/hubfs/27245214/H%C3%B6p%C3%B6h%C3%B6p%C3%B6%20-%20Website%20visuals/Icons/carbon_logo-linkedin-grey.svg) ![Email](https://27245214.fs1.hubspotusercontent-eu1.net/hubfs/27245214/H%C3%B6p%C3%B6h%C3%B6p%C3%B6%20-%20Website%20visuals/Icons/Sign-At--Streamline-Core.svg)

Business Director

Flora Bell

![LinkedIn](https://27245214.fs1.hubspotusercontent-eu1.net/hubfs/27245214/H%C3%B6p%C3%B6h%C3%B6p%C3%B6%20-%20Website%20visuals/Icons/carbon_logo-linkedin-grey.svg) ![Email](https://27245214.fs1.hubspotusercontent-eu1.net/hubfs/27245214/H%C3%B6p%C3%B6h%C3%B6p%C3%B6%20-%20Website%20visuals/Icons/Sign-At--Streamline-Core.svg)

Principal

George Burrough

![LinkedIn](https://27245214.fs1.hubspotusercontent-eu1.net/hubfs/27245214/H%C3%B6p%C3%B6h%C3%B6p%C3%B6%20-%20Website%20visuals/Icons/carbon_logo-linkedin-grey.svg) ![Email](https://27245214.fs1.hubspotusercontent-eu1.net/hubfs/27245214/H%C3%B6p%C3%B6h%C3%B6p%C3%B6%20-%20Website%20visuals/Icons/Sign-At--Streamline-Core.svg)

Head of Corporate Venture

Andy Marston

![LinkedIn](https://27245214.fs1.hubspotusercontent-eu1.net/hubfs/27245214/H%C3%B6p%C3%B6h%C3%B6p%C3%B6%20-%20Website%20visuals/Icons/carbon_logo-linkedin-grey.svg) ![Email](https://27245214.fs1.hubspotusercontent-eu1.net/hubfs/27245214/H%C3%B6p%C3%B6h%C3%B6p%C3%B6%20-%20Website%20visuals/Icons/Sign-At--Streamline-Core.svg)

Founder's Associate

Srishti Rakhecha

![LinkedIn](https://27245214.fs1.hubspotusercontent-eu1.net/hubfs/27245214/H%C3%B6p%C3%B6h%C3%B6p%C3%B6%20-%20Website%20visuals/Icons/carbon_logo-linkedin-grey.svg) ![Email](https://27245214.fs1.hubspotusercontent-eu1.net/hubfs/27245214/H%C3%B6p%C3%B6h%C3%B6p%C3%B6%20-%20Website%20visuals/Icons/Sign-At--Streamline-Core.svg)

## How to approach funds like The Players Fund

 When approaching The Players Fund, highlight how your startup can benefit from the unique network, credibility, and reach of elite athletes, especially if your product has potential for broad consumer or media impact. Emphasize traction or partnerships that demonstrate market validation, and be prepared to articulate how athlete involvement could accelerate your go-to-market or brand strategy. Show openness to co-investment structures and a collaborative approach, as the fund often partners with established VCs.

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