Friends2Grow Overview
friends2grow is a Hamburg-based venture capital firm specializing in seed and early growth investments in the food, beverage, and consumer goods sectors. Beyond financial support, they actively assist in enhancing the value of their portfolio companies through strategic guidance and operational involvement. Their sister company, Organic Friends & Sports, offers marketing, sales, and logistics support in the DACH region when mutually beneficial. Founded by entrepreneurs Helge Wieneke and Timo Lehnert, friends2grow emphasizes a professional yet approachable work ethic, focusing on promoting a conscious, active, healthy, and sustainable lifestyle.
Is Friends2Grow the right investor for your startup? Browse their investment focus, stage preferences, and geographic scope to see how well they align with your fundraising goals. Your full match score with Friends2Grow, along with a list of other relevant VCs, is available on Hopohopo.io.
Friends2Grow
Investment focus
Invest in
- Western Europe 3 / 14
Customer types
- Consumers
Product type
- Consumer goods
Industries / verticals
- Beauty & Personal Care
- Food & Beverage
Investment role
Lead and follow
Stages
Seed, Series A
First ticket size
€1,000,000 - €1,500,000
How to approach funds like Friends2Grow
When reaching out to friends2grow, founders should highlight how their product or brand authentically advances health, sustainability, or conscious consumerism, and be ready to discuss tangible traction or unique market positioning in the DACH region. Demonstrate openness to hands-on collaboration and show a willingness to leverage operational partnerships, especially in marketing and distribution. Articulate how your team’s vision and execution style align with a pragmatic, founder-driven approach to scaling consumer brands.
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