Passion Capital Overview
Passion Capital is a London-based venture capital firm that invests in early-stage technology companies across the UK and Europe. They focus on backing outstanding founders in AI, FinTech, and RiskTech sectors, typically as the first investor at the idea stage, before revenue or product exist. The firm invests an average of £400k – £500k in new opportunities, with strong capacity to follow-on and support founders over the long term. Annually, they support approximately 10 startups, prioritizing close partnerships with a select group of founders. Passion Capital is flexible to lead, co-lead, or participate in potential funding rounds.
Is Passion Capital the right investor for your startup? Browse their investment focus, stage preferences, and geographic scope to see how well they align with your fundraising goals. Your full match score with Passion Capital, along with a list of other relevant VCs, is available on Hopohopo.io.
Passion Capital
Investment focus
Invest in
- Baltics
- Nordics
- Western Europe
- Southern Europe
- Central Eastern Europe
Product type
- Software
Industries / verticals
- AdTech / MarTech / Media
- AI Infrastructure & AI Model Development
- Developer Tools & Platforms
- FinTech
Investment role
Lead and follow
Stages
Pre-seed
First ticket size
£400,000 - £500,000
Contact information
Partner
Greg Bennett
Partner at Passion Capital | Director
Eileen Burbidge
VC
Theophile Cordiez
Partner
Andrew Jenkins
Partner
Will Orde
How to approach funds like Passion Capital
When reaching out to Passion Capital, founders should highlight their clarity of vision and ability to articulate a compelling problem-solution fit, especially in nascent markets. Demonstrating a founder-market fit and a willingness to engage in transparent, candid dialogue will resonate, as the team values direct, founder-centric relationships. Emphasize your commitment to building iteratively and your openness to hands-on partnership, as Passion Capital is known for its active, supportive engagement with portfolio companies.
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