TheFactory Sportstech Fund Overview
TheFactory Sportstech Fund is the first fund in the Nordic region dedicated to Sportstech, representing a major initiative supporting startups and scaleups where technology meets the sports industry and athletes. The fund invests in early-stage Nordic sportstech companies, primarily at the pre-seed and seed stages, providing capital, expertise, and a global network. Key investment areas include Active Lifestyle, Health & Wellness; Media and Fans Engagement; Sports Management; Sports Equipment & Solutions; E-sports & Gaming; and Performance & Analytics. The fund aims to raise 50 million NOK, with a 10-year lifespan and a 3-year investment horizon, focusing primarily on the Nordic region, with possibilities for investments in Europe and North America.
Is TheFactory Sportstech Fund the right investor for your startup? Browse their investment focus, stage preferences, and geographic scope to see how well they align with your fundraising goals. Your full match score with TheFactory Sportstech Fund, along with a list of other relevant VCs, is available on Hopohopo.io.
TheFactory Sportstech Fund
Investment focus
Invest in
- Nordics
Product type
- Software
- Hardware
- Software-enabled hardware
Industries / verticals
- eSports
- SportTech
Investment role
Lead and follow
Stages
Pre-seed, Seed
First ticket size
NOK 250,000 - NOK 5,000,000
Contact information
CEO THEFACTORY
Ingar S. Bentsen
COO THEFACTORY
Pia Merkesdal
How to approach funds like TheFactory Sportstech Fund
When reaching out to TheFactory Sportstech Fund, founders should highlight how their solution leverages technology to create tangible impact within the sports ecosystem, especially if it addresses unique Nordic market needs or demonstrates potential for international scalability. Emphasize traction with early adopters—whether athletes, teams, or fans—and show a clear path to commercial partnerships or user growth. Articulate how your team’s domain expertise and network can accelerate product-market fit in the sportstech vertical.
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