TheFactory Sportstech Fund

TheFactory Sportstech Fund is Norway’s first dedicated Sportstech early-stage VC, launched by TheFactory Asset Management in 2023 and based in Oslo. The fund focuses on Nordic startups innovating at the intersection of sports, health, and technology. It invests in companies across areas like active lifestyle, fan engagement, club management, sports equipment, performance analytics, and e‑sports. The fund provides capital, operational support, and access to TheFactory’s Sportstech Academy accelerator program.

Below, we've gathered the investment thesis of TheFactory Sportstech Fund to help you qualify how well they align with your fundraising goals. You can access their full contact details and your calculated match score on Hopohopo.

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Match score

Investment thesis

TheFactory Sportstech Fund invests at pre-seed and seed stages in Nordic Sportstech startups that leverage technology to enhance physical activity, sports performance, fan experience, or health and wellness. With initial checks typically between 0.25 and 3 MNOK for startups, and 1–5 MNOK for scaleups, they also reserve follow-on capital.

Invest in

  • Baltics
  • Nordics
  • Western Europe
  • Southern Europe
  • Central Eastern Europe
  • North America

Customer types

  • B2B2C
  • Consumers
  • Large enterprises
  • Small and medium enterprises

Product type

  • Hardware
  • Software
  • Software-enabled hardware

Industries / verticals

  • SportTech / eSport
www.thefactory.vc/sportstech-fund-eng-info

Investment details

Investment role

Lead and follow

Stages

Pre-seed, Seed

First ticket size

NOK 250,000 - NOK 5,000,000

Related contacts

CEO THEFACTORY

Ingar S. Bentsen

LinkedIn Email

COO THEFACTORY

Pia Merkesdal

LinkedIn Email

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