TheFactory Sportstech Fund

TheFactory Sportstech Fund is the first fund in the Nordic region dedicated to Sportstech, representing a major initiative supporting startups and scaleups where technology meets the sports industry and athletes. The fund invests in early-stage Nordic sportstech companies, primarily at the pre-seed and seed stages, providing capital, expertise, and a global network. Key investment areas include Active Lifestyle, Health & Wellness; Media and Fans Engagement; Sports Management; Sports Equipment & Solutions; E-sports & Gaming; and Performance & Analytics. The fund aims to raise 50 million NOK, with a 10-year lifespan and a 3-year investment horizon, focusing primarily on the Nordic region, with possibilities for investments in Europe and North America.

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Investment thesis

TheFactory Sportstech Fund invests at pre-seed and seed stages in Nordic Sportstech startups that leverage technology to enhance physical activity, sports performance, fan experience, or health and wellness. With initial checks typically between 0.25 and 3 MNOK for startups, and 1–5 MNOK for scaleups, they also reserve follow-on capital.

Invest in

  • Baltics
  • Nordics
  • Western Europe
  • Southern Europe
  • Central Eastern Europe
  • North America

Customer types

  • B2B2C
  • Consumers
  • Large enterprises
  • Small and medium enterprises

Product type

  • Hardware
  • Software
  • Software-enabled hardware

Industries / verticals

  • SportTech / eSport

Investment details

Investment role

Lead and follow

Stages

Pre-seed, Seed

First ticket size

NOK 250,000 - NOK 5,000,000

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