Active Partners Overview
Active Partners is a consumer-focused investment firm that partners with visionary founders to create world-class businesses. Founded in 2004, the firm invests in mission-driven brands that redefine entire categories and build communities that inspire and delight consumers. Their portfolio includes brands such as Rapha, Secret Cinema, LEON, Finisterre, Soho House, Honest Burgers, The Fold, Vinterior, TALA, Facetheory, Northern Monk, Code First Girls, and Taylor & Hart. Active Partners invests across the consumer landscape, including sectors like apparel, travel, beauty, education, fintech, healthtech, and consumer-enabling technologies.
Is Active Partners the right investor for your startup? Browse their investment focus, stage preferences, and geographic scope to see how well they align with your fundraising goals. Your full match score with Active Partners, along with a list of other relevant VCs, is available on Hopohopo.io.
Active Partners
Investment focus
Invest in
- Baltics
- Nordics
- Western Europe
- Southern Europe
- Central Eastern Europe
Customer types
- Consumers
Product type
- Consumer goods
- Services
Investment role
Lead and follow
Stages
Seed, Series A, Series B or later
First ticket size
£200,000 - £15,000,000
Contact information
Partner
Janice Cargo
Managing Partner
Nick Evans
Origination Associate
Billy Fox
Managing Partner
Sara Gutierrez
Advisor
Sally Hughes
How to approach funds like Active Partners
When reaching out to Active Partners, founders should highlight how their brand fosters deep customer engagement and community, demonstrating a clear path to category leadership. Emphasize authentic storytelling, a differentiated consumer experience, and evidence of strong traction or cult-like loyalty. Show how your vision can scale while maintaining brand integrity and a mission-driven ethos, as Active Partners values founders who blend commercial ambition with purpose.
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