FirstPartyCapital Overview
FirstPartyCapital is an operator-led venture capital firm specializing in early-stage investments within the ad tech, martech, and digital media sectors. Founded in 2021, the firm focuses on startups leveraging AI, data, and outcomes-based technologies to drive innovation in digital marketing. Backed by over 200 industry insiders, including top ad tech entrepreneurs and senior digital media executives, FirstPartyCapital provides not only capital but also access to a robust network of industry leaders. The firm's portfolio includes companies such as Lumen, Evorra, Lightbox, Bedrock, Picnic, Good-Loop, and Pixels. In April 2025, FirstPartyCapital announced a strategic investment from DoubleVerify, a leading software platform for digital media measurement, data, and analytics, further strengthening its mission to support scalable ad tech startups globally.
Is FirstPartyCapital the right investor for your startup? Browse their investment focus, stage preferences, and geographic scope to see how well they align with your fundraising goals. Your full match score with FirstPartyCapital, along with a list of other relevant VCs, is available on Hopohopo.io.
FirstPartyCapital
Investment focus
Product type
- Software
Industries / verticals
- AdTech / MarTech / Media
Investment role
Lead and follow
Stages
Pre-seed, Seed, Series A
First ticket size
£100,000 - £1,500,000
Contact information
Limited Partner
John Danby
Executive VP EMEA
Yasmine E.
Partner
Niklas Nikolaidis
Advocate for online privacy and data rights. Director
Mark Stoter
How to approach funds like FirstPartyCapital
When approaching FirstPartyCapital, founders should highlight their ability to solve tangible industry pain points and demonstrate a clear path to commercial traction within the ad tech or martech ecosystem. Emphasize how your team’s domain expertise and network can leverage FirstPartyCapital’s operator-led community for rapid validation and market access. Articulate how your solution aligns with evolving industry standards and regulatory shifts, and be prepared to discuss how you plan to scale with the support of hands-on, sector-savvy investors.
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