JamJar Investments Overview

JamJar Investments is an early-stage European consumer venture capital firm established by the founders of innocent drinks. The firm focuses on identifying and supporting emerging consumer brands across the UK and Europe, leveraging the team's extensive experience in building successful consumer businesses. JamJar seeks to invest in companies with complementary teams, products that consumers love with strong early metrics, and high exit potential capable of reaching valuations of £250 million or more.

Is JamJar Investments the right investor for your startup? Browse their investment focus, stage preferences, and geographic scope to see how well they align with your fundraising goals. Your full match score with JamJar Investments, along with a list of other relevant VCs, is available on Hopohopo.io.

JamJar Investments

VC Fund

Investment focus

Invest in

  • Baltics
  • Nordics
  • Western Europe
  • Southern Europe
  • Central Eastern Europe

Customer types

  • Consumers

Product type

  • Consumer goods
  • Services

Industries / verticals

  • Baby, Kids & Parenting
  • Beauty & Personal Care
  • Clothing / Accessories / Wearables
  • Consumer Electronics & Smart Home (non-wearable)
  • Food & Beverage
  • Home & Living (Furniture & Décor)
  • Kitchen & Home Appliances
  • Pet Care & Products

Investment role

Lead and follow

Stages

Seed, Series A

First ticket size

£500,000 - £5,000,000

How to approach funds like JamJar Investments

When reaching out to JamJar Investments, founders should highlight authentic consumer traction and a clear path to scaling a beloved product. Demonstrate a deep understanding of your target audience and showcase evidence of strong repeat usage or brand loyalty. Articulate how your team’s unique insights or operational experience position you to build a standout consumer brand, and be prepared to discuss your vision for achieving significant market share in a competitive landscape.

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