Mercia Asset Management PLC is a UK-based specialist asset manager dedicated to supporting regional businesses through venture capital, private equity, and debt investments. With approximately £2.0 billion in assets under management, Mercia focuses on providing tailored growth capital to businesses across the UK regions, aiming to drive economic growth and innovation outside of London and the South East. The firm operates from multiple regional offices, ensuring proximity to its portfolio companies and a deep understanding of local markets. Mercia's investment approach emphasizes active portfolio management, leveraging sector specialists to drive performance and returns. The firm is committed to environmental, social, and governance (ESG) principles, investing in impactful businesses that contribute positively to society.
Is Mercia Asset Management PLC the right investor for your startup? Browse their investment focus, stage preferences, and geographic scope to see how well they align with your fundraising goals. Your full match score with Mercia Asset Management PLC, along with a list of other relevant VCs, is available on Hopohopo.io.
Investment role
Lead and follow
Stages
Seed, Series A, Series B or later
First ticket size
£100,000 - £10,000,000
When approaching Mercia Asset Management, founders should highlight how their business leverages regional strengths and addresses underserved markets outside traditional UK tech hubs. Emphasize your traction and scalability within local ecosystems, and be prepared to discuss how Mercia’s hands-on, sector-focused support could accelerate your growth. Demonstrating a clear path to impact—both commercially and in terms of ESG outcomes—will resonate with their commitment to responsible investment and regional development.
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