Novax Overview
Novax is a Swedish investment firm and a subsidiary of the Axel Johnson Group. It focuses on investing in and supporting small and medium-sized growth companies, aiming to build successful businesses that can become future cornerstones of Axel Johnson. Novax operates with a long-term perspective, providing both capital and strategic guidance to its portfolio companies. The firm emphasizes deep industry expertise and a hands-on partnership model, fostering an ecosystem where companies and individuals can thrive. Novax's investment sectors include Health & Wellness, Technical Security, Food of the Future, and Digital Infrastructure for Retail.
Is Novax the right investor for your startup? Browse their investment focus, stage preferences, and geographic scope to see how well they align with your fundraising goals. Your full match score with Novax, along with a list of other relevant VCs, is available on Hopohopo.io.
Novax
Investment focus
Invest in
- Nordics
- Western Europe 2 / 14
Customer types
- B2B
Product type
- Software
- Consumer goods
- Services
Industries / verticals
- Cybersecurity / Identity
- Digital & Consumer health
- E-commerce / Retail
- Food & Beverage
Investment role
Lead and follow
Stages
Series A, Series B or later
First ticket size
SEK 100,000,000 - SEK 1,000,000,000
Contact information
Senior Investment Manager
Samuel Asarnoj
Investment Professional
Veronica Jenvild
Investment Professional
Ida Linderbrandt
How to approach funds like Novax
When approaching Novax, founders should highlight how their business can scale sustainably within a collaborative, partnership-driven environment. Emphasize your team's operational depth and readiness to leverage strategic support, as Novax values founders who are open to active engagement and knowledge sharing. Demonstrate a clear path to becoming a market leader in your sector, and show how your company can contribute to and benefit from a broader ecosystem of growth-focused businesses.
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