SEB Alliance Overview
Founded in May 2011, SEB Alliance is Groupe SEB's corporate venture arm, established to monitor trends in the small domestic equipment market and engage in open innovation by investing in new technologies and expertise. With a capital of €150 million, SEB Alliance has made over 20 direct minority investments in areas such as digital, health/wellness, and sustainable development. Additionally, it has invested in several thematic venture capital funds to expand its ecosystem, particularly in the United States and China.
Is SEB Alliance the right investor for your startup? Browse their investment focus, stage preferences, and geographic scope to see how well they align with your fundraising goals. Your full match score with SEB Alliance, along with a list of other relevant VCs, is available on Hopohopo.io.
SEB Alliance
Investment focus
Industries / verticals
- AdTech / MarTech / Media
- Beauty & Personal Care
- Consumer Electronics & Smart Home (non-wearable)
- Digital & Consumer health
- Food & Beverage
- Home & Living (Furniture & Décor)
- Kitchen & Home Appliances
- Social Media & Events
- Waste Management / Recycling
Stages
Seed, Series A
First ticket size
€100,000 - €5,000,000
How to approach funds like SEB Alliance
When approaching SEB Alliance, founders should highlight how their technology or solution can create strategic value for a global consumer products ecosystem, especially if it offers synergies with Groupe SEB’s core business or addresses emerging consumer needs. Demonstrate a clear path to market adoption and scalability, as SEB Alliance values innovations that can be integrated or piloted within large-scale operations. Emphasize your team’s ability to execute in regulated or complex markets, and be prepared to discuss how your solution advances sustainability or digital transformation in everyday life.
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