---
title: SKEL - Startup Match Score & Focus Areas
description: Is SKEL fjárfestingafélag hf. the right VC for you? See how their thesis aligns with your startup and discover more active investors focusing on B2B services and consumer markets.
---

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# SKEL Overview

 SKEL fjárfestingafélag hf. is a publicly listed Icelandic investment company that emphasizes the development of new opportunities guided by long-term value creation. The company operates as an active investor, supporting strong management teams and entrepreneurs in enhancing and developing enterprises and business ideas. SKEL's diversified portfolio spans business-to-business services, consumer markets, and financial sectors. The company is committed to sustainable and responsible growth, with a strategic focus on increasing foreign investments to 30% of its total portfolio over time. SKEL is listed on the Nasdaq Iceland stock market.

 Is SKEL the right investor for your startup? Browse their investment focus, stage preferences, and geographic scope to see how well they align with your fundraising goals. Your full match score with SKEL, along with a list of other relevant VCs, is available on Hopohopo.io.

## SKEL

 VC Fund

![SKEL logo](https://www.hopohopo.io/hubfs/ecosystem-logos-from-platform/2781-8e1c8394e8b2390e6a037c6cfcf0e962.jpeg)

## Investment focus

### Invest in

- Nordics
- Western Europe  2 / 14

### Industries / verticals

- E-commerce / Retail

Investment role

 Lead and follow

Stages

 Series B or later

First ticket size

 ISK 150,000,000 - ISK 225,000,000

## Contact information

Brand Franchise Director

Saim Ahmed

![LinkedIn](https://27245214.fs1.hubspotusercontent-eu1.net/hubfs/27245214/H%C3%B6p%C3%B6h%C3%B6p%C3%B6%20-%20Website%20visuals/Icons/carbon_logo-linkedin-grey.svg) ![Email](https://27245214.fs1.hubspotusercontent-eu1.net/hubfs/27245214/H%C3%B6p%C3%B6h%C3%B6p%C3%B6%20-%20Website%20visuals/Icons/Sign-At--Streamline-Core.svg)

Head of Business Development

Larus Arnason

![LinkedIn](https://27245214.fs1.hubspotusercontent-eu1.net/hubfs/27245214/H%C3%B6p%C3%B6h%C3%B6p%C3%B6%20-%20Website%20visuals/Icons/carbon_logo-linkedin-grey.svg) ![Email](https://27245214.fs1.hubspotusercontent-eu1.net/hubfs/27245214/H%C3%B6p%C3%B6h%C3%B6p%C3%B6%20-%20Website%20visuals/Icons/Sign-At--Streamline-Core.svg)

Head of Business Development

Larus Arnason

![LinkedIn](https://27245214.fs1.hubspotusercontent-eu1.net/hubfs/27245214/H%C3%B6p%C3%B6h%C3%B6p%C3%B6%20-%20Website%20visuals/Icons/carbon_logo-linkedin-grey.svg) ![Email](https://27245214.fs1.hubspotusercontent-eu1.net/hubfs/27245214/H%C3%B6p%C3%B6h%C3%B6p%C3%B6%20-%20Website%20visuals/Icons/Sign-At--Streamline-Core.svg)

CFO

Magnus Einarsson

![LinkedIn](https://27245214.fs1.hubspotusercontent-eu1.net/hubfs/27245214/H%C3%B6p%C3%B6h%C3%B6p%C3%B6%20-%20Website%20visuals/Icons/carbon_logo-linkedin-grey.svg) ![Email](https://27245214.fs1.hubspotusercontent-eu1.net/hubfs/27245214/H%C3%B6p%C3%B6h%C3%B6p%C3%B6%20-%20Website%20visuals/Icons/Sign-At--Streamline-Core.svg)

General Counsel

Arni Gestsson

![LinkedIn](https://27245214.fs1.hubspotusercontent-eu1.net/hubfs/27245214/H%C3%B6p%C3%B6h%C3%B6p%C3%B6%20-%20Website%20visuals/Icons/carbon_logo-linkedin-grey.svg) ![Email](https://27245214.fs1.hubspotusercontent-eu1.net/hubfs/27245214/H%C3%B6p%C3%B6h%C3%B6p%C3%B6%20-%20Website%20visuals/Icons/Sign-At--Streamline-Core.svg)

## How to approach funds like SKEL

 When engaging SKEL fjárfestingafélag hf., founders should highlight their ability to drive operational improvements and scale businesses with disciplined, long-term strategies. Emphasize robust management teams, clear paths to sustainable growth, and readiness for active collaboration with a hands-on investor. Demonstrating a track record of responsible business practices and openness to international expansion will resonate, given SKEL’s increasing global orientation and active portfolio management style.

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