The Craftory Overview
The Craftory is a global investment house based in London and San Francisco, managing $550 million in assets. It focuses exclusively on responsible consumer packaged goods (CPG) brands that positively impact their category, society, and the planet. The firm offers patient growth capital (Series A/B/C) and provides strategic expertise, including industry networking, founder mentoring, branding, marketing science, innovation, and scale-up support. The Craftory is a certified B Corporation, carbon-negative, and a Diversity VC-rated investor.
Is The Craftory the right investor for your startup? Browse their investment focus, stage preferences, and geographic scope to see how well they align with your fundraising goals. Your full match score with The Craftory, along with a list of other relevant VCs, is available on Hopohopo.io.
The Craftory
Investment focus
Customer types
- Consumers
Product type
- Consumer goods
Industries / verticals
- Baby, Kids & Parenting
- Beauty & Personal Care
- Food & Beverage
- Home & Living (Furniture & Décor)
- Pet Care & Products
Stages
Series A, Series B or later
First ticket size
US$3,000,000 - US$20,000,000
How to approach funds like The Craftory
When approaching The Craftory, founders should highlight how their brand authentically drives positive change within its category and demonstrates measurable impact on society or the environment. Emphasize a differentiated consumer proposition and a clear path to category leadership, backed by strong brand storytelling and evidence of traction. Be prepared to discuss how your values and business model align with long-term, responsible growth, and show openness to leveraging external expertise in branding, marketing, and scaling.
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