--- title: The Garage Soho - Startup Match Score & Focus Areas description: Is The Garage Soho the right VC for you? See how their thesis aligns with your startup and discover more active investors focusing on consumer brands and early-stage tech. --- [![Höpöhöpö_logo_black](https://27245214.fs1.hubspotusercontent-eu1.net/hubfs/27245214/H%C3%B6p%C3%B6h%C3%B6p%C3%B6_logo_black.png)](https://www.hopohopo.io/?hsLang=io) - [For Startups](https://www.hopohopo.io?hsLang=io) - For Investors & Accelerators - [Screen your deal flow with AI](https://www.hopohopo.io/for-investors?hsLang=io) - [Source deals from co-investors and accelerators](https://www.hopohopo.io/source-deal-flow?hsLang=io) - [Help your portfolio fundraise](https://www.hopohopo.io/portfolio-fundraising?hsLang=io) - [For BANs](https://www.hopohopo.io/business-angel-networks?hsLang=io) - [Pricing](https://www.hopohopo.io/pricing?hsLang=io) - Resources - [Maritime Venture program](https://maritime-venture.com/) - [Startup Fundraising Essentials](https://www.hopohopo.io/fundraising-essentials?hsLang=io) - Investor lists - [EdTech investors in Europe](https://www.hopohopo.io/edtech-investors?hsLang=io) - [FinTech investors in Europe](https://www.hopohopo.io/fintech-investors?hsLang=io) - [HealthTech investors in Europe](https://www.hopohopo.io/healthtech-investors?hsLang=io) - [Climate & Sustainability investors](https://www.hopohopo.io/climate-and-sustainability-investors?hsLang=io) - [Gaming investors](https://www.hopohopo.io/gaming-investors?hsLang=io) - [SpaceTech investors](https://www.hopohopo.io/spacetech-investors?hsLang=io) - [SportsTech investors](https://www.hopohopo.io/sporttech-investors?hsLang=io) - [Enterprise Software investors](https://www.hopohopo.io/enterprise-software-investors?hsLang=io) - [DefSec investors](https://www.hopohopo.io/defsec-investors?hsLang=io) - [Marine Tech investors](https://www.hopohopo.io/marinetech-investors?hsLang=io) - [Mobility investors](https://www.hopohopo.io/mobility-investors?hsLang=io) - [PropTech investors](https://www.hopohopo.io/proptech-investors?hsLang=io) - [Energy investors](https://www.hopohopo.io/energy-investors?hsLang=io) - [Top 10 Active investors in Berlin](https://www.hopohopo.io/top-investors-berlin?hsLang=io) [Log in](https://start.hopohopo.io/) [Sign up](https://start.hopohopo.io/?signup=true) # The Garage Soho Overview The Garage Soho is an early-stage investor and brand builder that invests £100K - £500K into companies pre-Series A, focusing on technology-enabled consumer brands. The team works closely with portfolio companies on their brand strategy, creative, and media partnerships from the outset and throughout their journey to exit. The firm was founded in 2014 by Sir John Hegarty, founder of BBH, and Tom Teichman, first investor of Not on the High Street, among others. Other partners include Nick Kendall, ex-Global Strategy Director of BBH, and Kevin Brown, founder of Electric Glue. Is The Garage Soho the right investor for your startup? Browse their investment focus, stage preferences, and geographic scope to see how well they align with your fundraising goals. Your full match score with The Garage Soho, along with a list of other relevant VCs, is available on Hopohopo.io. ## The Garage Soho VC Fund ![The Garage Soho logo](https://www.hopohopo.io/hubfs/ecosystem-logos-from-platform/13049-37c20cc5a3a457edabbe4d4ba3c5e24d.png) ## Investment focus ### Invest in - Western Europe 1 / 14 ### Industries / verticals - E-commerce / Retail Stages Pre-seed, Seed First ticket size £100,000 - £500,000 ## Contact information Partner Kevin Brown ![LinkedIn](https://27245214.fs1.hubspotusercontent-eu1.net/hubfs/27245214/H%C3%B6p%C3%B6h%C3%B6p%C3%B6%20-%20Website%20visuals/Icons/carbon_logo-linkedin-grey.svg) ![Email](https://27245214.fs1.hubspotusercontent-eu1.net/hubfs/27245214/H%C3%B6p%C3%B6h%C3%B6p%C3%B6%20-%20Website%20visuals/Icons/Sign-At--Streamline-Core.svg) Co Founder John Hegarty ![LinkedIn](https://27245214.fs1.hubspotusercontent-eu1.net/hubfs/27245214/H%C3%B6p%C3%B6h%C3%B6p%C3%B6%20-%20Website%20visuals/Icons/carbon_logo-linkedin-grey.svg) ![Email](https://27245214.fs1.hubspotusercontent-eu1.net/hubfs/27245214/H%C3%B6p%C3%B6h%C3%B6p%C3%B6%20-%20Website%20visuals/Icons/Sign-At--Streamline-Core.svg) Co-Founder and Partner Thomas Teichman ![LinkedIn](https://27245214.fs1.hubspotusercontent-eu1.net/hubfs/27245214/H%C3%B6p%C3%B6h%C3%B6p%C3%B6%20-%20Website%20visuals/Icons/carbon_logo-linkedin-grey.svg) ![Email](https://27245214.fs1.hubspotusercontent-eu1.net/hubfs/27245214/H%C3%B6p%C3%B6h%C3%B6p%C3%B6%20-%20Website%20visuals/Icons/Sign-At--Streamline-Core.svg) ## How to approach funds like The Garage Soho When approaching The Garage Soho, founders should highlight how their product or service can become a culturally resonant consumer brand, not just a functional solution. Emphasize your vision for brand differentiation and your openness to creative collaboration, as the team values founders who see brand-building as a core growth lever. Demonstrate a willingness to leverage media and creative partnerships early, and show that you’re ready to work closely with hands-on investors who bring deep advertising and brand expertise to the table. ## Find the best-fitting investors for your startup Stop wasting weeks searching for the right investors. Upload your deck and get matched with investors who actually fit your startup — so you can focus on building, not chasing. 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The team works closely with portfolio companies on their brand strategy, creative, and media partnerships from the outset and throughout their journey to exit. The firm was founded in 2014 by Sir John Hegarty, founder of BBH, and Tom Teichman, first investor of Not on the High Street, among others. Other partners include Nick Kendall, ex-Global Strategy Director of BBH, and Kevin Brown, founder of Electric Glue.", "logo" : "https://148519842.fs1.hubspotusercontent-eu1.net/hubfs/148519842/ecosystem-logos-from-platform/13049-37c20cc5a3a457edabbe4d4ba3c5e24d.png", "name" : "The Garage Soho", "sameAs" : [ "https://www.linkedin.com/company/the-garage-soho/", "https://www.crunchbase.com/organization/the-garage-soho" ], "url" : "https://www.thegaragesoho.london/" } ```