The Garage Soho Overview
The Garage Soho is an early-stage investor and brand builder that invests £100K - £500K into companies pre-Series A, focusing on technology-enabled consumer brands. The team works closely with portfolio companies on their brand strategy, creative, and media partnerships from the outset and throughout their journey to exit. The firm was founded in 2014 by Sir John Hegarty, founder of BBH, and Tom Teichman, first investor of Not on the High Street, among others. Other partners include Nick Kendall, ex-Global Strategy Director of BBH, and Kevin Brown, founder of Electric Glue.
Is The Garage Soho the right investor for your startup? Browse their investment focus, stage preferences, and geographic scope to see how well they align with your fundraising goals. Your full match score with The Garage Soho, along with a list of other relevant VCs, is available on Hopohopo.io.
The Garage Soho
Investment focus
Invest in
- Western Europe 1 / 14
Industries / verticals
- E-commerce / Retail
Stages
Pre-seed, Seed
First ticket size
£100,000 - £500,000
How to approach funds like The Garage Soho
When approaching The Garage Soho, founders should highlight how their product or service can become a culturally resonant consumer brand, not just a functional solution. Emphasize your vision for brand differentiation and your openness to creative collaboration, as the team values founders who see brand-building as a core growth lever. Demonstrate a willingness to leverage media and creative partnerships early, and show that you’re ready to work closely with hands-on investors who bring deep advertising and brand expertise to the table.
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