Blue Equity is a prominent investor specializing in partnership investments within Danish small and medium-sized enterprises (SMEs). Established in 2013, the firm collaborates closely with management teams to provide capital, knowledge, and networks, aiming to enhance value during the ownership period. Blue Equity's investment strategy centers on mature, well-functioning Danish companies with revenues between DKK 50 million and DKK 300 million, particularly those operating in B2B niches poised to benefit from global mega-trends. The firm emphasizes strong, industry-knowledgeable management, high-quality products and services, and companies rooted in Danish culture and values. Blue Equity is flexible regarding ownership structures, including minority positions, and is committed to sustainability and corporate social responsibility. The investor base includes Norlys, PFA, Bitten & Mads Clausens Fond (Danfoss), Lind Invest, and the firm's partners, with a balanced distribution among pension funds, industrial investors, and foundations.
Is Blue Equity the right investor for your startup? Browse their investment focus, stage preferences, and geographic scope to see how well they align with your fundraising goals. Your full match score with Blue Equity, along with a list of other relevant VCs, is available on Hopohopo.io.
Investment role
Lead and follow
Stages
Series B or later
First ticket size
DKK 50,000,000 - DKK 300,000,000
When engaging Blue Equity, founders should highlight their company's proven operational track record and readiness for partnership-driven growth. Emphasize the strength and depth of your management team, as Blue Equity values hands-on collaboration and sector expertise. Articulate how your business is positioned to leverage global trends and demonstrate a clear path to value creation, especially if your company is already profitable and seeking a strategic partner rather than just capital. Be prepared to discuss how your business aligns with Danish business culture and long-term sustainability goals.
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