---
title: GRO Capital - Startup Match Score & Focus Areas
description: Is GRO Capital the right VC for you? See how their thesis aligns with your startup and discover more active investors focusing on B2B software and technology-enabled growth.
---

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# GRO Capital Overview

 Founded in 2014, GRO Capital is a private equity firm headquartered in Copenhagen, Denmark, with additional offices in London and Oslo. The firm focuses exclusively on investing in mature B2B software and technology-enabled companies with strong growth prospects. GRO Capital partners with companies primarily located in Northern Europe, including the Nordics, DACH (Germany, Austria, Switzerland), and Benelux (Belgium, Netherlands, Luxembourg). The firm's investment strategy centers on providing growth and buyout capital to companies offering business-critical products that address fundamental societal challenges such as resource efficiency, cybersecurity, energy, and digitalization. GRO Capital's portfolio includes notable companies like Omada, a global leader in Identity Governance and Administration software, and AIMMS, a pioneer in supply chain and decision optimization software. The firm has raised multiple funds, including GRO Fund III, which closed in March 2022 with a total commitment of €600 million, and GRO Generation I, which closed in June 2024 at the hard cap of €150 million. These funds enable GRO Capital to partner with high-growth B2B software companies across Northern Europe, supporting their expansion and innovation efforts. The firm's approach combines capital investment with operational expertise, assisting portfolio companies in scaling their operations, enhancing product offerings, and entering new markets. GRO Capital's team comprises professionals with extensive experience in technology and software sectors, committed to creating long-term value for investors and portfolio companies alike.

 Is GRO Capital the right investor for your startup? Browse their investment focus, stage preferences, and geographic scope to see how well they align with your fundraising goals. Your full match score with GRO Capital, along with a list of other relevant VCs, is available on Hopohopo.io.

## GRO Capital

 VC Fund

![GRO Capital logo](https://www.hopohopo.io/hubfs/ecosystem-logos-from-platform/2782-0ea1f736539fefbea1dfa2c7908822e1.png)

## Investment focus

### Invest in

- Nordics
- Western Europe

### Customer types

- B2B

### Product type

- Software
- Software-enabled hardware

### Industries / verticals

- Cybersecurity / Identity
- Developer Tools & Platforms
- Energy
- Industrial Automation

Investment role

 Lead and follow

Stages

 Series B or later

First ticket size

 €10,000,000 - €90,000,000

## Contact information

Investment Director

Christopher Ager

![LinkedIn](https://27245214.fs1.hubspotusercontent-eu1.net/hubfs/27245214/H%C3%B6p%C3%B6h%C3%B6p%C3%B6%20-%20Website%20visuals/Icons/carbon_logo-linkedin-grey.svg) ![Email](https://27245214.fs1.hubspotusercontent-eu1.net/hubfs/27245214/H%C3%B6p%C3%B6h%C3%B6p%C3%B6%20-%20Website%20visuals/Icons/Sign-At--Streamline-Core.svg)

Investment Professional

Oda Bjorndalen

![LinkedIn](https://27245214.fs1.hubspotusercontent-eu1.net/hubfs/27245214/H%C3%B6p%C3%B6h%C3%B6p%C3%B6%20-%20Website%20visuals/Icons/carbon_logo-linkedin-grey.svg) ![Email](https://27245214.fs1.hubspotusercontent-eu1.net/hubfs/27245214/H%C3%B6p%C3%B6h%C3%B6p%C3%B6%20-%20Website%20visuals/Icons/Sign-At--Streamline-Core.svg)

Investment Professional

Peter Fabricius

![LinkedIn](https://27245214.fs1.hubspotusercontent-eu1.net/hubfs/27245214/H%C3%B6p%C3%B6h%C3%B6p%C3%B6%20-%20Website%20visuals/Icons/carbon_logo-linkedin-grey.svg) ![Email](https://27245214.fs1.hubspotusercontent-eu1.net/hubfs/27245214/H%C3%B6p%C3%B6h%C3%B6p%C3%B6%20-%20Website%20visuals/Icons/Sign-At--Streamline-Core.svg)

Junior PE Analyst at GRO | MSc in Applied Economics and Finance

Hedvig Helseth

![LinkedIn](https://27245214.fs1.hubspotusercontent-eu1.net/hubfs/27245214/H%C3%B6p%C3%B6h%C3%B6p%C3%B6%20-%20Website%20visuals/Icons/carbon_logo-linkedin-grey.svg) ![Email](https://27245214.fs1.hubspotusercontent-eu1.net/hubfs/27245214/H%C3%B6p%C3%B6h%C3%B6p%C3%B6%20-%20Website%20visuals/Icons/Sign-At--Streamline-Core.svg)

Investment Professional

Frederik Knudsen

![LinkedIn](https://27245214.fs1.hubspotusercontent-eu1.net/hubfs/27245214/H%C3%B6p%C3%B6h%C3%B6p%C3%B6%20-%20Website%20visuals/Icons/carbon_logo-linkedin-grey.svg) ![Email](https://27245214.fs1.hubspotusercontent-eu1.net/hubfs/27245214/H%C3%B6p%C3%B6h%C3%B6p%C3%B6%20-%20Website%20visuals/Icons/Sign-At--Streamline-Core.svg)

## How to approach funds like GRO Capital

 When engaging GRO Capital, founders should highlight proven traction in B2B software markets and a clear path to scalable, recurring revenue. Emphasize how your solution addresses mission-critical business needs and aligns with macro trends like digital transformation or resource efficiency. Demonstrate readiness for operational scaling and openness to hands-on partnership, as GRO Capital values collaborative growth and measurable impact. Articulate your company’s potential for leadership in its niche and readiness for international expansion within Northern Europe.

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